DCIM Capstone Project: Twitch
This is what Twitch homepage looks like. Previous a handful of currently featured live-streams, as well as games being currently featured.
There are several different navigational buttons on the top-left corner, however this is what the site looks like when you click "Browse". The layout resembles that of Netflix, and features channels as well. The viewer also has the option to narrow categories, and add filters such as "Action", "Adventure", "FPS", etc.
After logging in, the website changes it's content slightly. It has a list of currently online live-streamers that the user follows on the left, while showing you live channels that may interest you based on the games/content that you watch and the streamers that you follow.
Now, there are more and more companies that are not associated with gaming, that are stepping up and turning to Twitch as part of their marketing strategies.
"Ninja" also known as Richard T. Blevins, is one of the (if not) most popular streamer on Twitch at the moment. Ninja has been reported to make over $500,000 a month as a full-time streamer. He's been joined on live-stream by celebrities such as Drake and Post Malone. With his skyrocketing growth and popularity initially from the game "Fortnite", his success has drawn many companies seeking to utilize his popularity and influence in their marketing plans. Aside from the usual gaming company advertisements and sponsorships, non-gaming brands/companies such as PSD Underwear, and UberEats, have been promoted by Ninja.
"Shroud" also known as Michael Grzesiek, is one of my personal favorite streamers, who also happens to be another individual at the top of Twitch. Just like Ninja, Shroud also makes over $100,000 a month from full-time streaming on Twitch. His success has been through his skills and abilities on FPS (first-person-shooter) games. He's played professionally, but now is just a streamer. His popularity has gained many non-gaming companies' attention such as Postmates and Zumiez among many others.
There are multitudes of other streamers just like Ninja and Shroud who are contacted by varying types of brands/companies to strike up a marketing strategy that benefits both parties. I wanted to include the current #1 Streamer of Twitch, as well as one of my top favorite streamers into this analysis/project. Other companies that have turned to the marketing influences of Twitch such as: KFC, Doritos, Old Spice, Kellogs Krave, Duracell, etc.
References:
8 Best Twitch Sponsorships: Highlighting Non-Gaming Brands. (2018). Retrieved from http://mediakix.com/2018/11/twitch-sponsorships-non-gaming-brands/#gs.WkBlRjk